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E-Commerce

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E-Commerce

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Business-to-Consumer

Nowadays, a lot of e-commerce is b2c, as it’s easy for businesses to target specific consumers online. Businesses are able to put their products online, allowing the consumer to purchase the products in the comfort of their own home, saving them some precious time.

Consumer-to-Consumer

Consumer to consumer markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service.

The Benefits of E-Commerce

The internet is so big; a vast array of products can be stored on it. Unlike a brick and mortar store, there is no limit to what can be stored on the internet. Anything from CDs to beds and sofas can be bought online. As well as this, there is no limit as to how the products are bought. Many companies are turning to social media channels, such as Facebook and Instagram, to target specific customers and push certain products.